Wednesday, 26 March 2014

& Other Stories...Changing the face of shopping

An emporium of Scandinavian minimalist fashion and beauty set in an industrial unit of stripped back beauty.

Sibling to the super brands H&M and COS, & Other Stories has hit upon a fresh and somewhat effortlessly cool way to sell fashion.  A creation of diverse collections and endless styling choices, you most definitely will not walk away empty handed.

Set across two floors, this super sleek, super stylish hub is an eclectic contribution of cultural influence, pulling together all things 20.14.  Whether you are an eBay enthusiast or a street savvy style-ista, there is no doubt you will find a gem.   

style inspiration
stripped back beauty

Cohesive stories feature back-to-back in the impeccably executed store layout, laced with beautifully selected finery: coherent yet marvelously contradictory.  The unexpected mid-floor beauty realm will leave you enraptured.  Own brand beauty lines with packaging that will send your heart a flutter; these uber chic products are destined to be blogged about. 

& chic

The visual theatre.  A scene only too be witnessed via hash-tag style; a creative concept that dreams are made of.  A profoundly beautiful take on raw, straight up photography, echoes throughout the store.  Inserts of still life styling, injected into the contemporary collections and an internal soundtrack to that lingers on.

simple yet sophisticated
visual delight

This is a shopping experience that inspires and beguiles; one like no other.

See for yourself:

Shop in store at & Other Stories 256—258 Regent Street, W1B 3AF London
Shop online here

1 comment:

  1. Alltheprettythings2 April 2014 at 17:49

    I really like the idea that this place is seemingly so effortlessly chić! Where did you guys find out about it?